Rose Attar: A Fragrant Elixir from Nature

Perfume makers derive Rose Attar—also known as 'Gulab,' 'Rose Otto,' Gulab Itra, or Gulab Attar—from the petals of Rosa damascena, the Damask Rose. Artisans in ancient Persia first produced this timeless elixir through a unique distillation method, and its rich heritage originates from that tradition. Over the centuries, the art of creating Gulab Attar spread to various parts of the world, including India, Bulgaria, and Turkey.

Attars have gained widespread popularity in regions such as the Middle East, South Asia (including the Far East of India and Bangladesh), and parts of Africa. These 100% pure and natural perfumes are notably free of alcohol and harsh chemicals, making them highly attractive to perfume enthusiasts in Eastern cultures.

Their concentrated nature ensures that even a small bottle will last for several weeks, if not months. Furthermore, the inherent purity and composition of these oils minimize the risk of spoilage, unless someone dilutes the concentrated essence with a food-based carrier oil.

The tradition of crafting Rose Attar continues to thrive in our Kannauj distillery, following the same age-old method developed nearly four centuries ago. In this meticulous process, only the highest quality rose flowers are chosen for extraction.

The essence of this Itra is painstakingly obtained from rose petals and flowers, a practice with its origins deeply rooted in the Indian subcontinent. Collecting over 50 kilograms of these petals is necessary to produce approximately 10 milliliters of this precious Attar. The extraction method employed is Hydro-distillation, a technique shared by many other Attars.

Benefits of Rose Attar

The allure of Rose Attar lies in its rich, sweet fragrance, which exudes the mesmerizing aroma of the rose flower itself. This fragrance is not only enchanting but also possesses refreshing and relaxing properties. In addition to its olfactory charm, Rose Attar is celebrated for its therapeutic qualities.

It acts as an anti-depressant, capable of alleviating tension and anxiety. As a result, it finds extensive use in aromatherapy and various massage therapies. Some individuals also incorporate it into their meditation practices, further enhancing its appeal.

Beyond its aromatic virtues, Rose Itra offers potential health and skincare benefits, making it a multi-dimensional elixir.

The Allure of Rose Attar

The fascination with Rose Attar transcends time and borders, and for good reason. Its unique qualities and versatility make it a coveted ingredient in various domains.

Aromatic Excellence

Rose Attar is renowned for its exquisite fragrance. Its floral, sweet, and slightly woody notes create an aroma that is both uplifting and calming. It has an almost magical ability to soothe the mind and awaken the senses.

Rose Attar Therapeutic Uses

People prize Rose Itra not only for its captivating scent but also for its therapeutic properties. It calms the mind, reduces stress and anxiety, promotes well-being, and supports aromatherapy practices.

Rose Attar Natural Skincare

To begin with, for centuries, Rose Attar has consistently remained a cherished beauty secret; moreover, it continues to serve as a key ingredient in premium skincare formulations; furthermore, it effectively enhances skin hydration and rejuvenation; consequently, it helps diminish fine lines and, ultimately, promotes a naturally radiant complexion.

Culinary Delight

Believe it or not, Rose Itra has found its way into the culinary world. A few drops can transform ordinary dishes and desserts, adding a delicate floral note that tantalizes the taste buds.

The Enduring Popularity of Rose Attar

Rose Attar owes its timeless appeal to enduring qualities that resonate with modern lifestyles. In today’s world, where people highly value authenticity and purity, Rose Itra stands out as a natural and traditional fragrance.

• Fragrance Profile: Sweet, floral, romantic, and deeply soothing

• Extraction Method: Traditional hydro-distillation

• Purity: 100% natural, free from alcohol and synthetic chemicals

• Color & Texture: Pale yellow to cleare